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Product Guide: Simply

Simply Insurance

Simply was founded in 2015 by three partners: Anthony Miller, an engineer with an MBA and a successful track record as an entrepreneur; Simon Nicholson, an actuary with extensive life insurance experience in South Africa, Asia and Europe; and Shaun Dippnall, an actuary who had left the world of life insurance to start up an education technology business. They had all reached crossroads in their careers and wanted to use what they had learned to do something positive and meaningful.

Recognizing the dire need for easy-to-understand, affordable life insurance for the mass market – in South Africa and elsewhere – they founded a company called Simply. It’s a hard reality in South Africa, and many other emerging economies, that when a breadwinner dies, his or her dependents are often consigned to poverty.

Simply’s mission is to secure the financial futures of millions of people. They offer life, disability and funeral insurance – in a way people understand and at a price they can afford. By focusing on product design, data analytics, software development and digital marketing, Simply aims to materially reduce the cost and complexity of life insurance. Their goal is to be South Africa’s leading digital life insurer.

The founders have been joined by a wacky band of diverse and driven people – a kite–boarding data scientist, a missionary turned digital guru, a mountain biking technologist and a gaming actuary to name a few. The Simply team is determined to raise the bar for life insurance in South Africa and beyond. They have already achieved a bunch of South African firsts – from straight-through online sign-up and instant cover in the retail market to chatbot quoting and fully online group life cover. Simply is confident that, with a little luck and a lot of hard work, they're going to make a really positive dent in the universe. 


Can you trust Simply Insurance?

Simply is an authorised Financial Services Provider. They market, distribute and service long-term insurance products. They're new and need financial muscle to compete with the big guys. Their policies are underwritten by Old Mutual Alternative Risk Transfer Limited (OMART), a registered long-term insurance company in the Old Mutual Group, and reinsured by the Reinsurance Group of America (RGA). You can trust that your claims will be paid.


Simply Insurance Products 


Family Cover

Taking care of our families is what gives our lives purpose. What would happen to them if tragedy struck and you were no longer around to take care of them? Or if you became disabled, and could no longer provide for them, and they have to take care of you?

Simply Family provides great value protection for you and your family. Sign up quickly and easily online or get Simply to call you. Just a few simple health questions - no blood tests required - and you’re covered.


Policy Features:

  • done Life cover up to R2 million
  • done Disability cover up to R2 million
  • done Funeral cover up to R50,000 for you and your family
  • done No blood tests, no medicals
  • done Instant cover
  • done Policies start from R55/month


Domestic Cover

People who work in our homes and small businesses are an important part of our daily lives. They are often the only breadwinners for their families, and if tragedy strikes, their dependents may be left destitute.

Domestic Cover provides great value protection for your employee and their family. Sign up quickly and easily online or get Simply to call you. Just a few simple health questions - no blood tests required - and they’re covered.


Policy Features for your domestic worker:

  • done Life cover up to R200,000
  • done Disability cover up to R400,000
  • done Family Funeral cover up to R50,000
  • done Body repatriation and grocery benefits included
  • done No blood test, no medicals, just 3 health questions
  • done Immediate cover
  • done Available to foreigners working in SA legally


Group Cover

People who work in our businesses are an important part of our daily lives. They are often family breadwinners and if tragedy strikes, their dependents may be left destitute.

As their employer, you may be the one left with a moral responsibility towards their family if something happens to them.


Policy Features - for your employees:

  • done Life cover up to R2 million
  • done Disability cover up to R2 million
  • done Funeral cover up to R50,000
  • done Guaranteed cover for 5 or more staff
  • done No blood tests, no medicals
  • done Instant cover
  • done No minimum policy size
  • done Includes legal foreigners